The latest developments in App Store policy include Apple’s agreement with the UK regulator to voluntarily improve app review transparency and developer access, major SDK and age-rating updates effective in 2026, tighter privacy rules around AI, and sweeping changes tied to EU and U.S. regulations for alternative payments and external links.
In early February 2026, the UK’s Competition and Markets Authority (CMA) opted for voluntary commitments from Apple and Google rather than strict regulatory mandates. Under these agreements, both companies pledged to treat third-party apps fairly—ensuring transparent review and ranking processes. Apple also committed to granting developers better access to systems like digital wallets. These measures take effect on April 1, with the CMA reserving the right to escalate to formal rules and penalties if compliance falls short.
Apple informed developers that starting April 28, 2026, all new app submissions must use the following minimum SDK platforms:
This means developers will need to build apps using Xcode 26 or newer. While this doesn’t change the minimum supported OS versions for users, it nudges developers to ensure compatibility with new system features—like Apple’s “Liquid Glass” design language.
Apple expanded its App Store age rating options to include 13+, 16+, and 18+ categories, effective January 31, 2026. Developers must complete a revised questionnaire in App Store Connect or risk submission rejection. These changes integrate within iOS 26 and related platforms, empowering parental controls like Screen Time and Ask to Buy to hide age-inappropriate apps.
In response to Texas State law , starting January 1, 2026, Apple is required to verify user age category and mandate parental consent for minors. Developers must integrate the Declared Age Range API, the Significant Change API, and handle consent revocation mechanisms.
In November 2025, Apple tightened its App Review Guidelines, explicitly requiring developers to clearly disclose and obtain user permission before sharing personal data with third-party AI services. This move reflects broader concerns about privacy compliance under frameworks like GDPR and CCPA.
Apple’s compliance with the EU’s Digital Markets Act (DMA) drove significant policy shifts in 2025. Developers can now link to external payment options or alternative marketplaces, with fewer restrictions. Apple introduced a two-tier fee system plus a Core Technology Commission (CTC), replacing prior per-install charges. By January 1, 2026, all EU developers must adopt this model.
Following court decisions like Epic Games v. Apple, Apple removed restrictions on external purchase links in U.S. apps. Developers can now include buttons or links directing users to their own payment systems without needing special entitlements—marking a longstanding shift in App Store monetization.
In December 2025, Apple announced policy changes to comply with Japan’s Mobile Software Competition Act (MSCA). Developers can distribute apps through alternative marketplaces, which must be authorized by Apple and go through a Notarization process to reduce fraud and security threats.
These developments reflect a broader global trend: regulators are pushing Apple to loosen its tight grip on app distribution and in-app payments. For developers, this means more flexibility—but also more burden to stay current with regional policies, integrate new APIs, and adjust design and privacy strategies.
For example, iOS 26’s new Liquid Glass design style is gaining traction among platforms like Uber and Spotify. Developers who hesitate to update will look out-of-date—and may risk App Store rejections.
These App Store policy updates are a big deal. From compliance with global regulations to SDK mandates and revamped parental controls, the landscape is shifting. Developers must stay informed and proactive—starting by:
Miss a deadline or regulation update, and your app could lose visibility—or get rejected.
What is the UK CMA agreement about?
Apple and Google committed to fair, transparent app review and ranking processes, plus better developer access to features like digital wallets. Enforcement begins April 1, 2026.
When must I start using the new SDK update?
Effective April 28, 2026, all submitted apps must be built with SDKs from iOS 26, tvOS 26, watchOS 26, or visionOS 26 using Xcode 26 or later.
Do age rating updates affect my app globally?
Yes. New 13+, 16+, and 18+ categories apply to all platforms globally from January 31, 2026—and failure to update your listing may block submissions.
What restrictions exist for AI-related data sharing?
Your app must explicitly disclose and obtain user consent before sending personal data to third-party AI systems—this is now a formal requirement.
Can I use external payment links in the U.S.?
Yes. Following court orders, apps on the U.S. App Store can include links to external purchase options without needing special entitlements.
What are the rules for third-party app stores in Japan?
Alternative marketplaces are allowed, but must be authorized by Apple and pass a Notarization process focused on security and basic malware protection.
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