According to a new research report published by Premium Market Insights, “ The brain health supplements market is projected to grow from $6.63431 billion in 2021 to $14.24953 million by 2028. It is projected to grow at a CAGR of 11.7% from 2022 to 2028.
Brain health supplements help boost brain function to improve memory, focus, imagination and mood. Several brain health supplements come in capsule, tablet, solution, and powder form. They contain natural supplements or herbal extracts that enhance brain power and sharpen memory.
An aging population is a growing concern in the United States, and these people are more likely to suffer from mental illnesses such as Alzheimer’s disease, dementia and depression. According to the US Census Bureau, the elderly population is expected to reach 80 million in 2040. According to a survey conducted in June 2021 by the American Association of Retired Persons (AARP), 78% of American adults age 50 and older take vitamins or dietary supplements, and 50% of adults age 21 and older take vitamins or dietary supplements for brain health. Ingest. According to survey results, ~71% of brain health supplements were taken to improve memory, 60% to improve mental clarity, and 12% to delay dementia. Thus, growing aging population and rising cases of mood disorders drive the growth of the brain health supplements market in the United States.
Depression is one of the leading mood disorders in the American adult population. According to the National Center for Health Statistics, 18.5% of US adults suffer from depression, and ~20 million adults experienced symptoms of depression in 2019. According to the 2021 US Government Press in Washington, the US military spends ~$100 million annually on brain-enhancing drugs. These drugs are used under certain conditions to increase scores on cognitive tests and improve sleep for up to 90 hours, and continuous work in a training or deployment environment causes soldiers to often struggle to achieve restorative sleep in these stressful environments. to experience. Major players in the brain health supplements market are taking initiatives to meet the growing demand for brain health supplements. For example, Health Via Modern Nutrition Inc. was developed with the US military and top universities, Ketone-IQ, nutritional brain supplement. This energy drink provides improved cognition and health. Thus, rising aging population, increasing cases of mood disorders, and initiatives by major players to launch new products are driving the growth of the brain health supplement market in the United States.
Based on product, the brain health supplement market is segmented into natural molecules, herbal extracts, and vitamins and minerals. Natural molecules are further subdivided into Acetyl-Carnitine, Citicoline, Huperzine-A, Alpha GPC, and Docosahexaenoic Acid (DHA). Herbal extracts are further subdivided into ginseng, curcumin, roe deer, ginkgo biloba, and Bacopa monnieri. Vitamins & Minerals are further subdivided into Vitamins C & E, Vitamin B Complex, etc. In 2021, the Natural Molecules segment accounted for the largest share. However, the herbal extracts segment is expected to grow at a CAGR of 12.5% during the forecast period. As these extracts help improve memory function, they may reduce the incidence of dementia.
According to a Mayo Foundation for Medical Education and Research (MFMER) report, herbal supplements are regulated by the US Food and Drug Administration (FDA), but not as stringently as prescribed prescription and over-the-counter (OTC) products. In the United States, an extract from the leaves is sold as a supplement called ginkgo biloba, making it one of the main selling points of memory enhancers. For example, in one of the largest clinical trials exploring ginkgo tree memory evaluation (GEM) studies, researchers recruited an average of over 3,000 older adults (age 79), 54% of whom suffered from cognitive impairment or mild cognitive impairment. was male. In a research study, everyone was given 120 mg of ginkgo biloba or a placebo twice a day for nearly 6 years. Doses were determined with reference to previous research studies. Results showed that ginkgo biloba extract lowered the incidence of dementia.
Age Category Insights
Based on age category, the brain health supplements market is segmented into adults, children, and the elderly. The adult segment accounted for the largest market share in 2021 and is projected to be the largest shareholder in the market by 2028. According to a National Institutes of Health (NIH) report, epidemiological studies show that Alzheimer’s disease is common among middle-aged adults. Additionally, a Cleveland Clinic report found that ~2.5% of adults worldwide suffer from attention deficit hyperactivity disorder (ADHD), compared to 4.4% of adults in the United States. Additionally, ginkgo biloba herb is popular among adults as a dietary supplement for maintaining cognitive health. It works better than any other supplement in preventing dementia among the elderly. Consumption of brain health supplements is high among adults due to the increasing prevalence of cognitive disorders.
Distribution Channel Insights
Based on distribution channel, the brain health supplements market is segmented into supermarkets and hypermarkets, drugstores, online, and others. The supermarket & hypermarket segment accounted for the largest market share in 2021. However, the online segment is projected to be the largest shareholder in the market by 2028. Consumers prefer to buy brain health supplements from supermarkets and hypermarkets because they can directly inspect the products. And because many brands are widely available in supermarkets and hypermarket stores, consumers will buy products through these channels. For example, most brain health supplement products are available at large retail channels such as Walmart, Walgreens, CVS Pharmacy, and Kroger.
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