Frozen waffles Market – Segments Worth Observing Aiding Growth Factors 2021 – 2028

The Frozen waffles market is expected to grow from US$ 2,776.21 million in 2021 to US$ 4,021.29 million by 2028. It is estimated to rise at a CAGR of 5.4% from 2021 to 2028.

Frozen waffles are popular breakfast items among customers of all age groups. These waffles are easy to prepare and are available in different flavors, such as plain, blueberry, choco-chip, and cinnamon. Eggo, Kashi, Van’s, and several others are some of the prominent brands of frozen waffles. The rising demand for convenience food and beverages due to consumers’ hectic lifestyles is expected to support the frozen waffles market over the forecast period.

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  1. Kellogg Company
  2. Dely Wafels
  3. Kodiak Cakes, LLC
  4. Julian’s Recipe, LLC.
  5. Vans Foods
  7. Nature’s Path Foods
  8. Avieta S.A.

Based on region, the frozen waffles market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM). In 2020, North America held the largest share of the global frozen waffles market, and Asia Pacific is projected to register the fastest growth over the forecast period. The growth of the frozen waffles market across North America is attributed to the busy lifestyle of consumers, high purchasing power, increasing number of nuclear families, and rising demand for convenience and frozen food. According to the 2020 Current Population Survey, there were 36.1 million single-person households in the US, accounting for 28% of all households. Due to the growing number of nuclear families, the demand for ready-to-eat, portion-controlled food has increased. This factor is significantly driving the growth of the North America frozen waffles market. The presence of leading market players, including Kellogg’s Company; Van’s Foods; and Nature’s Path, LLC; in the region is also projected to drive the growth of this market.

Based on distribution channel, the frozen waffles market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment led the global market in 2020. These stores are large retail establishments that offer various products, such as groceries, beverages, and other household goods. Products from several brands are available at reasonable prices in these stores, allowing shoppers to find the right product quickly

Furthermore, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit. Manufacturers of frozen waffles usually prefer to sell their products through supermarkets and hypermarkets owing to their large customer base.

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  1. Introduction

1.1 Study Scope

1.2 Research Report Guidance

1.3 Market Segmentation

  1. Key Takeaways
  2. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis Formulation:

3.2.4 Macro-economic Factor Analysis:

3.2.5 Developing Base Number:

3.2.6 Data Triangulation:

3.2.7 Country Level Data:

  1. Frozen Waffles Market Landscape

4.1 Market Overview

4.2 Porter’s Five Forces Analysis

4.2.1 Bargaining Power of Suppliers

4.2.2 Bargaining Power of Buyers

4.2.3 Threat of New Entrants

4.2.4 Competitive Rivalry

4.2.5 Threat of Substitutes

4.3 Expert Opinion

4.4 Value Chain Analysis

4.4.1 Raw Material

4.4.2 Manufacturing/Processing

4.4.3 Packaging

  1. Frozen Waffles Market – Key Market Dynamics


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