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Towel hair wraps are used to dry hair quickly while imposing less tension and friction. Hair health conscious consumers are increasingly demanding hair towel wraps as they minimize damage to hair and reduce hair breakage during drying.
Based on the distribution channel, the hair towel wrap market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online Retailers, and Others. The online retail segment is expected to be the second fastest growing segment during the forecast period. Online retail is one of the preferred distribution channels for consumers due to its convenience of purchasing and delivering products. Online retail stores offer various hair towel wraps at discounts, and consumers can conveniently purchase desirable products remotely. Also, the home delivery service attracts a large group of customers to shop through e-commerce platforms. Besides,
Based on geography, the hair towel wrap market is mainly segmented into North America, Europe, Asia Pacific (APAC), South & Central America, and the Middle East and Africa (MEA). In 2021, North America dominated the global hair towel wrap market. Growing concerns about hair health among consumers in countries like the United States and Canada is driving demand for hair towel wraps across the region. Additionally, the presence of major hair towel wrap manufacturers in North America is providing growth opportunities for the hair towel wrap market.
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Several industries, such as consumer goods, faced unprecedented challenges at the start of the COVID-19 pandemic. The shortage of raw materials and workers, factory closures, and other operational difficulties induced by safety protocols negatively affected the hair towel wraps market. However, vaccination campaigns have led to an increase in commercial activities around the world. Economies are reactivating their operations. Therefore, the demand for hair towel wraps is expected to increase globally in the coming years. The major manufacturers have resumed operations, thus restoring their production capacities for hair towel wraps. The COVID-19 pandemic has forced the closure of distribution channels such as supermarkets and hypermarkets and outlets, which hampered the growth of the hair towel wraps market. Also, with the temporary closure of many hair salons, the home hair towel wrap business grew during the pandemic.
Kitsch LLC; Aquis Hair Sciences Inc.; The Natural Sea Sponge Company Ltd.; Supernova Pte., Ltd.; Silke London; Boucleme Ltd.; Turbie Twist LP; The Perfect Hair Care Holding Corporation; Evolatree; curly girl; The Bath Accessories Company; and VOLO Beauty are among the major players in the hair towel wraps market. These companies are adopting strategies such as mergers and acquisitions and product launches to expand their geographic presence and consumer bases.
The overall size of the hair towel wrap market has been derived using primary and secondary sources. To start the research process, extensive secondary research has been carried out using internal and external sources to obtain qualitative and quantitative information related to the market. Additionally, multiple primary interviews with industry participants have been conducted to validate the data and gain further analytical insights on the topic. Participants in this process include vice presidents, business development managers, market intelligence managers, country sales managers, and external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the towel wraps market. For the hair.
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